Musubu
Musubu is an original onigiri restaurant in Kuala Lumpur, Malaysia. The goal of this restaurant is to expand Japanese culture, which is the identity of the restaurant, and to strengthen cross-cultural exchange by linking it to Malaysian culture rather than simply imposing it. Since Japanese food, Japanese animation, and Japanese brands are popular in Malaysia; the overall design is pop with a sprinkling of “Japaneseness” to avoid becoming old-fashioned by emphasizing its tradition too much. To express the restaurant’s concept of “connecting people with people and culture with onigiri, ” five lines are used in the logo and website design reminiscent of Mizuhiki. This traditional Japanese decoration means “connecting people with people.” Together with Mizuhiki, red and white, the colors of Japanese congratulations, are used as the primary colors.