Read, Learn, & Explore.
/ Social Media/ Website
“Read, Lean, & Explore.” is a reading campaign of Sunnyfields Primary School in Hendon, London.This visual identity focused on the action of opening a book that looks like the action of opening a door or window and matches the title of the campaign. The illustrations show the exciting scene in which a child is going to explore a new world inside a book. Also, the children in the poster wore the same uniform as those in the elementary school so that children who see these posters can feel as if they are about to dive into a new world in a book. The website, which is guided by a QR code on the poster, was designed to look like unique characters coming out of the book. Users can click the button to see the next page. The animation of transforming pages looks like a picture-story show.